Piece intended for 10 Magazine on the new Molly Goddard bridal collection

((FEATURE FOR 10 Magazine))
((HEADER)) Molly Goddard: Bridal Collection


Molly Goddard has launched a bridal collection just as characteristically frothy and saccharine as her SS21 collection, that dropped back in September. The collection comprises of 12 ready-to-wear gowns in her signature oversized silhouette and, of course, as the queen of tulle there are plenty of cloud-like explosions included.

Since hitting fashion headlines back in 2018 with her iconic pink tulle dress for Killing Eve’s Villianelle, Goddard has been a firm favourite in the fashion world with celebrities and brides alike donning her dresses for their nuptials. However, this is Goddard’s first solely dedicated bridal collection.

As for the creations they include gowns like the Aidah, the definition of business-at-the-top and party-at-the-bottom and the Simona, epitome of classic Goddard with its enormously bubbling nature made for twirling the night away. Each of the gowns in the collection can be tweaked in colour and material and tucked for a tailored fit, contributing to an overall bespoke feel. The price range of the collection starts at a rather reasonable £1,800 for the more straightforward pieces and ranges up to £10,000 for the baroque of the selection- that take up to a week to construct. The gowns are complimented by a small range of metallic bridal shoes in a mix of electric blue, a milky cream and tin-man silver. Additionally, veils can be dyed in a myriad of hues injecting originality, giving the collection a sense of light-heartedness and appeal to brides, who like Goddard herself, want to avoid a cookie-cutter final look.

The move to bridal feels like a natural progression for the designer known for her unapologetically ginormous frocks. Something that Maisie Taylor, founder and designer of That’s Sew Maisie (think Molly Goddard on a budget) agrees with, “I think it was time to do it, a lot of designers do tend to go for a bridal collection, but they aren’t as mainstream as their main collection. However, I think this collection is as prominent as her usual collection. Which is clever,” and in regard to the bridal collection as a whole, Taylor states “I love the whole collection it looks amazing for the more low-key wedding; the dresses have a DIY feel but still feel couture at the same time” she even goes as far to say that “if I wanted a wedding dress, I would go for one from this collection” with her preferred pieces being “the more tulle, fluffy” ones.

Goddard’s most high-profile wedding dress commission to date has to be for model and actress Agyness Deyn, which only included one stress-free fitting. So, if Goddard can instill all brides with a similar sense of harmonious serenity, she’ll have customers queuing out her East London studio. Regard Goddard as the effortlessly cool option for brides who’d rather tie the knot in tremendously, obnoxious tulle than commonplace lace.

Shop the collection at www.mollygoddard.com/bridal/



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