This research seeks to better understand how Service Design can be positioned within theories around design for social change. To contextualise this inquiry, the research will look closely at Service Design contribution to antimicrobial resistance (AMR) in India. AMR is when harmful bacteria no longer responds to antibiotics (O’Neill et al., 2015), and fragmented infrastructures in low resource settings, such as India, become hotspots for AMR (Ganesh Kumar et al., 2013). As a social issue that is entwined within local knowledge and belief systems (Chandler et al., 2016) affecting humans, animals and the environment, AMR in India presents an appropriate context to study how SD methods have been used to address a complex challenge in the Global South.
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