Creative Directions

My aim for the Creative Directions unit was to produce three visuals for a promotional campaign for Swatch®️. More specifically, my final outcomes were a modernised Swatch®️ poster, a moving image animation based on Top Trumps cards in collaboration with Swatch®️as well as a visual of the design of the back of the Swatch®️ Trump cards. These outcomes were intended to make Swatch®️ more aesthetically pleasing in efforts to engage the consumers’ attention and revive this 'sleeper brand'. To create these outcomes I used Procreate, PicsArt and iMovie for the moving image outcome. The music for the moving image outcome was originally produced by my friend using Garageband.