Fishable

I like the moment when I feel my inspiration is coming, and I don’t need to stay alone and plan a brainstorming because I can’t predict when creative ideas can come up. People around me always think I always like to be in a daze. I conceived a brand prototype called Fishable to express my thinking. I developed my brand prototype to the product line, the package, the shop style, and the first season womenswear. I want to connect my communication channels with the world through my design and business model。I try to express is that our ocean sustains all life on earth, and we must take action to protect our ocean and care more about its sustainability.