This the Y2 Aesthetics & Identity project where I identified my brand aesthetic and the market I am aiming to attract. The target customers of this specific project are wheelchair users. With the help of Claire Thorn (a Y3 Styling student at LCF) I analysed the needs and preferences of people with different disabilities. The outcome of this analysis helped me when constructing the final garment. Regular feedback from a wheelchair user added a co-creation element and helped me to make sure I am on the right path.
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