LAVIAMOCI IL. CERVELLO

"Let's Wash Our Brains" is a fashion film that reflects the idealisation and representation of the word "dystopia" from the futuristic imagery that populated TV shows in the 1960s and 1970s. This was an imagery of paranoia about an uncertain and almost frightening future that inexorably burrowed into people's minds and the media were the main proponents. My fashion film follows a hypothetical news programme of the time with the aim of bringing together the dystopian visions of the past and our contemporary world. The title of the programme is in fact "TG Brain-washing", a clear reference to the manipulation by the media as if it were a real brainwashing, a washing resulting from their constant dramatisation and making everything catastrophic that has led to a chaos of sensations where possibility and fantasy are mixed in an insoluble tangle. So what are we to believe? And what not? The society of the economic boom lived through a bipolar era in which humanity would have to fight interstellar wars, find room for coexistence with androids and come to terms with an imminent end of the world. These events in the 1960s and 1970s fomented phenomena such as the 'Space Age' and the post-atomic age. Today's pandemic situation and theories of global warming have evoked extreme dystopian thoughts and predictions about the future in society. A future already seen and imagined in past decades. The film also sees clear references to optical art, made up of visual illusion and deception, with Germana Marucelli's optical fashion show, but also to the article in the "Corriere della Domenica" of 17 July 1960, David Zed's performance at the Sanremo festival in 1980 and Orson Welles' "War of the Worlds".