In today’s world, digital presence is an important aspect of any brand. When I designed Papilio’s social media I took into account its accessibility while considering how to expand the target audience of the women seeking an alternative shelter as the retreat not only offers shelter but also the opportunity to change lives. Thus, the tagline I came up with is: “Transform your life” which is concise and memorable and captures the essence of the brand.

Papilio Social Media Campaign -

“Transform your life”

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