Expanding the digital strategy for small Deli chain Chandos Deli. The focus was to translate their USP in a way which felt authentic to the brand values of being an authority on good produce. The strategy relied on selling an idea, not a product. Resolution an online presence centred around human interaction, wether it be one-way communication in the form of a blog posts, recommendation pages and curated lists or two-way communication in the form of Deli-Line, service allowing potential customers to talk with trusted employees about certain products and get tailored suggestions as to the kinds of products they might like. I introduced an editorial approach to the website mock-up which is in-keeping with the human-focused approach of the digital strategy.
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