Expanding the digital strategy for small Deli chain Chandos Deli.
The focus was to translate their USP in a way which felt authentic to the brand values of being an authority on good produce. The strategy relied on selling an idea, not a product.
Resolution an online presence centred around human interaction, wether it be one-way communication in the form of a blog posts, recommendation pages and curated lists or two-way communication in the form of Deli-Line, service allowing potential customers to talk with trusted employees about certain products and get tailored suggestions as to the kinds of products they might like.
I introduced an editorial approach to the website mock-up which is in-keeping with the human-focused approach of the digital strategy.
To report inappropriate content, an infringement of copyright, or to report a problem on the Portfolio platform, please contact the Digital Team
