This project centres around the packaging design of the popular Chinese sweet White Rabbit Milk Candy (大白兔奶糖), known for its nostalgic appeal. It evokes nostalgic comfort through visual language and branding associated with childhood sweets. The crochet bags created as part of the project enhance the idea of comfort, symbolising warmth and reflecting memories of childhood snacks. By bringing together the packaging design and crochet techniques, the project creates a sense of familiarity and social connection within communities.
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