Studio 54 was a hugely exclusive disco nightclub in Manhattan active between 1977 and 1980. It is known for its celebrity guests, extravagant events, unrestrained drug use and open sexual activity. It was a safe haven for people from discriminated communities to come and express them- selves freely. Andy Warhol described it as “a dictatorship at the entrance, a democracy on the dance floor”. The brief was to rebrand the club and make it relevant to a new audience in 2023. What if: Studio 54 starts organising pop-up parties in countries where LGBTQ+ rights have been violated?
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