Campaign proposal for a live brief competition for Clube da criatividade Portugal. The objective was to inform Jogos Santa Casa’s audience, that all the bets made with the brand give back to areas such as culture, health, sport, and many more in the country. The route chosen explored the concept of betting in other people’s luck, which aligns with the investment in the areas mentioned. Betting with this brand, is creating a chain of sharing and giving, spreading the luck around the country for people who will benefit from the money from the bets. On this note, the slogan ‘Apostamos na Sorte dos Outros’, translates to we bet or invest in other people’s luck.

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