Luisa Felicia
Clauss

Graduate
London College of Communication
BA (Hons) Graphic And Media Design

Desire to Waste - branding and identity

#finalyear #3DAnimation #3dDesign #3DModelling #Branding #graphicdesign

For this brief, I was tasked with creating a fictional brand experience comprising several deliverables for an exhibition, conference and event series called ‘Desire to Waste’ at the V&A museum in London. Thematically the ‘Desire to Waste’ exhibition investigates the unhealthy relationship between our insatiable desire to consume and buy and its waste – and harmful consequences. I created a mix of still and animated posters, banners, social media content etc. In my project, I play with abstraction, symbolism, the grotesque, and the interplay of hiding and revealing. I depict desire as large, abstract and shiny sculptures that attract us – but simultaneously hide, cage and distract us from the underlying truth within: waste. Ultimately the aim of this exhibition and the event speakers would be to change human behaviour and our perspective on consumption and waste. To reinforce this positive message, I altered the slogan in some of my animations and my 3D print to “Desire to Change”.