Open Conversation was about creating a campaign to raise awareness and encourage Gen Z to open up and start a conversation about their mental health. Finding a way to empower teenagers to speak about this, I set myself the challenge to create a campaign for an audience of 14–16 years old boys, as they are the group who stereotypically don’t speak about their mental health.
My decision to infuse football graphics and find a loophole to combine it with football language allowed me to focus on this audience and attempt to gain engagement from the target audience.
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