Back to listing

NHS - promote sickle cell awareness

#Advertising #Campaign #Conceptual #Social #Typography

Industry brief: "Encourage more young people to give blood - particularly from black African/Caribbean backgrounds." For this campaign I came up with the idea to partner with NIKE. I designed blood type type which could be used for design on clothes to raise awareness for the disease and encourage people to donate blood. The letters and shapes are inspired by the sickle cell shape and the round shape of healthy blood cells.

Campaign poster mock-up, singer 'SantanDave' wearing my blood type letter design, informing about blood type Ro

Blood type - type inspired by the sickle cell shape and regular round blood cell shape

Campaign poster mock-up, wearing my blood type design and slogan

Type design for blood type 'Ro', inspired by the sickle cell shape and regular round blood cell shape

Campaign poster mock-up, wearing my blood type design and slogan

Type design for blood type 'Ro' inspired by the sickle cell shape and regular round blood cell shape

Campaign poster mock-up, wearing my blood type design and slogan

Campaign poster mock-up, wearing my blood type design and slogan

Campaign poster mock-up, wearing my blood type design and slogan

To report inappropriate content, an infringement of copyright, or to report a problem on the Portfolio platform, please contact the

Got an issue?

Thank you, your feedback has been received.