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Essence Honey Brand

#finalyear #Branding #Food #graphicdesign #Logo #Religion

Essence is an Islamic honey brand that offers ethically harvested honey to a mid-high budget target market. The brand employs luxurious colours and thoughtfully crafted messages to resonate with its audience, highlighting the numerous health and spiritual benefits of their cherished product. While the chosen colour palette embodies the richness of the brand, the typeface of the wordmark flows elegantly like honey itself. The touchpoints were strategically selected to reach the target audience, utilising social media and mosque facilities alike.

Essence logo animation

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