Wrapatouille is a service and product based solution to combat wrapping-paper waste during happy occasions, whilst embracing gifts and their wrapping. This fun collection system - targetting the residents in the Borough of Camden, London, UK - lengthens the gifting moment and the life of wrapping-paper. Wrapatouille, as its name suggests, mixes all the ingredients of joyous occasions (wrapping-paper and play). It encourages and educates consumers to triage and cheerfully dispose of wrapping-paper.

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