Post Print is a fictional print fair and exhibition including a series of talks & discussions on the value of print from eminent printmakers, typographers & artists. The identity is based on the idea of human mistakes made during printing processes, focusing on the symbiosis of print and digital that is emphasised with the digital treatment of the prints. The logotype with the tagline “The Death of Digital” was screen printed, scanned and scaled up to serve as graphic elements for the identity. The colours include CMYK and RGB values to highlight the contrast between the two worlds.
Bianka Horvath – PostPrint reel
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