Final Major Project For my third-year final major project, I researched the contemporary impacts of experiential marketing strategies. Using Giorgio Armani as the catalyst, I developed a flagship store and an accompanying experiential campaign. The proposed campaign featured a three-story visual merchandising and interior design scheme, along with exhibition curation and VR experience.

Armani Mezzanotte Retail Space

Ground Floor Interior Perspective #1

Armani Mezzanotte Retail Space

Ground Floor Interior Perspective #2

Armani Mezzanotte Retail Space

Ground Floor Interior Perspective #3

Armani Mezzanotte Exterior

Exterior Perspective

Armani Mezzanotte Lounge

Ground Floor Lounge Perspective

Armani Mezzanotte Archival Exhibition

Basement Interior Perspective #1

Armani Mezzanotte Exhibition

Basement Interior Perspective #2

Armani Mezzanotte Archival Exhibition

Basement Interior Perspective #3

Armani Mezzanotte Archival Exhibition

Basement Interior Perspective #4

Armani Mezzanotte Mezzanine

First Floor Interior Perspective

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