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Tom Dixon, Illuminate

#Campaign #Collage #Furniture #Light #Spatial #visualmerchandising

Consumer Insight for Visual Brand Communications As part of a short-term second-year module, students were tasked to create a visual campaign for a pre-existing brand. I chose Tom Dixon, transforming its flagship London store in Coal Drops Yard into an experiential exhibition. The omni-channel 360˚ proposal included digital marketing strategies and interactive elements to further propel the brand’s contemporary relevance. 

Tom Dixon Illuminate Concept Image

Illuminate Concept Collage #1

Tom Dixon Illuminate Concept Image

Illuminate Concept Collage #2

Tom Dixon Experiential Proposal

Tom Dixon Interior Concept #1

Tom Dixon Experiential Proposal

Tom Dixon Interior Concept # 2

Tom Dixon Lounge

Tom Dixon Lounge, 2D Concept Image

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