'Root to Roof' (English) or 'Jarrh se Chhat' (Urdu), a NGO brand created to build brighter futures and healthier lives for those living in the slums of Karachi, working from the ground up, turning houses into homes. This NGO aims to provide what the residents of the slums have been asking for years; proper housing & other basic necessities for a better life. Hence, I created this brand, hoping it serves as a stepping stone into the right direction and a brighter future.

final deliverables ngo.pdf

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