PORTFOLIO Shiyuan Liu.pdf
The concept is categorized into protection, functionality, and fashion to cater to diverse customer preferences. Taking cues from athletes' racing suits, the primary focus is on preventing severe injuries in case of accidents. Recognizing that customers and fans who buy this product may not engage in high intensity driving, some protective features are reduced and substituted with more practical functionalities. Additionally, the concept aims to satisfy customers' individual aesthetic preferences and desire for uniqueness.