Leveraging Data Science & Cloud AI for inclusive Cosmetic New Product Development

Netnographic research reveals that Gen Z's definition of true inclusivity in beauty goes beyond shade diversity—it includes formulations, efficacy, ethical marketing, and accessible packaging. Online beauty communities, considered Communities of Practice, share insights, shape beauty standards, and critique product launches, highlighting gaps like the "blush pandemic" on TikTok. Leveraging cloud AI and big data analytics allows brands to gain a deeper understanding of consumer needs, aligning product offerings to reflect authenticity, representation, and accessibility—values that resonate strongly with Gen Z. This approach ensures brands remain relevant and impactful while meeting evolving expectations.