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Campaign Rationale for Pandora (2023)

#Branding #Campaign #Fashion #Influencer #Pandemic

This report analyzes Pandora, a global jewellery brand, focusing on its strong reputation and loyal customer base, while addressing challenges like shifting consumer preferences and the COVID-19 impact. The report recommends an Influencer Campaign and a Pop-Up Shop to boost brand awareness, sales, and customer engagement, while adapting to market changes to maintain its competitive edge.

visually-combine-reorder_split-pdf-down-the-middle_Pandora_report_Oresta_Gasiunaite copy_Pandora_report_Oresta_Gasiunaite.pdf

Poster_Pandora.pdf

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