Bug Appetite: Sustainable Diet
An online campaign that promotes insect eating as a sustainable diet. The main focus will be to raise awareness of insects eating in Singapore.
Bug Eating Competition Poster Design
Wanting to promote sustainable eating, sample packs are issued to people with the poster that advocates insect eating as a form of challenge to gain social engagement
Flat Lay of the Challenge Pack
Packaging design for the insect snacks, they are catagoriesed in various level of difficulty based on their appearance and taste. With fried mealworms being rated as the most difficult due to its appearance, to cricket flour as the easiest.
A Bug Sandwich!
It takes 10% lesser resources to raise cricket meat as compared to beefs. Circkets reproduces faster with lesser land, food and water. And its tendency to get illnesses is also much lesser than cattles. Hence entomophagy are deemed as a sustainable diet.
A Healthier Option
Bugs has lesser fat contains and is mainly made up of proteins. Hence some atheletes are relying on insect protein bars and protein powders.
Brand Slogan: I Ate Bugs
Using a cheaky tone and bright colours for younger demographic as they are more receptive to new products.
Bug Appetit Full Project