TOON ZONE

Series of television idents for a speculative channel focused on televising cartoons to a young audience. This project was formulated around my learning of motion design using Adobe After Effects. As a primarily editorial and typographic designer, I wanted to branch out my creative capabilities into an area that I was always intimidated by, yet wanted to learn and produce work in. Through various courses and recreating professional work with my motion interpretations, I successfully taught myself how to operate After Effects and create motion designs. The aim of this project was not simply to learn a new software; I wanted to apply that knowledge practically, and so devised a context and target demographic to design for. To best apply my newfound learning, designing for an audience that relies on fun visuals and captivating animation would be ideal, as this would allow me to design more experimentally. This led to TOON ZONE: a television channel aimed at 7-17 year olds, which would play various cartoons and animated programmes. These idents utilise fluid animations, bright colours, and characteristic cartoon-like movement to captivate the target audience and the intended visual approach for a children’s television channel.