OOLFAH is a product design project that reimagines loofah—a natural, mouldable and breathable material—beyond its everyday cleaning use. By posing subtle “what if” questions through form and function, OOLFAH encourages users to rediscover the loofah’s overlooked affordances. Through a series of sculptural pieces (can be displayed with light), this project transforms a biodegradable material into something both functional and poetic. OOLFAH doesn’t just offer a new product—it opens up a new way of seeing everyday resources: not as disposable, but as rich with possibility.
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