An Unfair Trade

An intervention in the continuing mass consumption of exotic fruits in the West, shedding light on the violent consequences it has on both people and our planet. It utilises Graphic Design’s ability to educate through complex data visualisation and direct interference in supermarkets using Guerilla Marketing. Together it is a large reminder of the ripple effect of over-consumption, lack of seasonal eating and an inability to embrace local produce, with acknowledgement of roots in colonialism, imperialism and poor-working conditions. The stories are also a clear indication of some of our society’s introductions to non-state actors, such as The United Fruit Company. It aims to raise awareness and make people question their fruit shopping habits, particularly in the UK and USA. So, what do you think? Is it too much to digest?