KAWAKEY AW24 Mock Campaign
A 360 campaign for KAWAKEY with the theme of 'The Pair', using two garments with the same print from their AW24 collection. The theme is also reflective of the brand itself, given that the brand is owned by a pair. Keeping the relationship between the pairs ambiguous, it allows the audience to interpret it in a way that best resonates with them. While displaying synchrony between the two models, the subtle details in the set design will suggest how they are not entirely aligned with one another and how there may be a secret between the two.