Casa Away

Casa Away is a conceptual communications campaign created for the luxury fashion brand Casablanca. This project explores how North African heritage can be authentically embedded into brand storytelling through immersive public relations strategies. Set against the vibrant backdrop of Morocco, Casa Away takes the form of a curated PR retreat designed to strengthen community ties, foster meaningful influencer relationships, and reconnect the brand with its cultural origins. By inviting a select group of journalists, creatives, and tastemakers on a journey through Morocco, the campaign offers an experience rooted in storytelling, appreciation, and education. This project challenges the often Western-centric lens through which luxury is viewed and repositions Casablanca not only as a fashion house but as a cultural bridge—one that celebrates its Moroccan identity with clarity, intention, and pride.