Innovating for Feeling: Implementing Neuroaesthetics into Innovation and Design Frameworks

In an era of overstimulation, innovation frameworks like design thinking often neglect how subconscious and embodied responses shape user engagement. This masters thesis set out to explore a critical gap: How might we integrate neuroaesthetics, the neuroscience of aesthetic experience, into innovation frameworks to enhance emotional resonance, cognition, 
and adoption? The project culminated in the development of a Neuroaesthetics-Led Innovation Framework, designed to be implemented 
in early-stage design and innovation processes. Alongside the long-form journal article and report, I developed a shorter, more accessible article as a deep dive into a key component of the research: the sensory workshop. Drawing on my background in visual design, I crafted the piece in an editorial format –pairing narrative text with graphics and pull quotes to enhance engagement and readability. The editorial not only made the research more approachable but also served as a live activation of insights around visual processing and sensemaking uncovered during the project. The graphics below showcase the short-form article in its editorial format.