'Diamond Makers' is a hybrid between a lab and a tailor-made retail experience, creating custom diamonds composed of unexpected items which hold emotional significance for the customer. This project explores radical new future scenarios for fashion where, meaning, luxury and narratives take new forms. Diamond Makers explores this area by exploiting the possibilities of already existing science, to fabricate lab-grown diamonds using a wide selection of surprising sources. Lab-grown diamonds grow under high temperature and pressure. They are formed from carbon which can be isolated from most types of organic ash. But maybe the diamond is in fact inconsequential or at least less significant than the meaning emerging from the source? What would be the value of the diamond made from the signature of the 'Diamonds Queen', Rihanna versus a diamond made from Notre Dame ash or your childhood teddy? What would those diamonds represent?' This focus on origin allows the customer of Diamond Makers to choose the meaning and emotional significance they want their diamond to have. The source is fully customisable and the selection process is designed to trigger personal reflection on values followed by desires.
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