Youth Expressions in Haute Couture: High Fashion Redefined


This project creates illustrations ad campaign to promote luxury brands that target at the youth fashion market. I named the project ‘Youth Expressions in Haute Couture: High Fashion Redefined’ because luxury brands in the past are usually not designed for the youth market, but nowadays due to the popular use of social media, anyone has the chance of becoming famous, so the kind of young people that my ad campaign targets at are ambitious individuals (especially artists and musicians) who purchase statement making fashion to be seen on the internet and have dreams of becoming famous. My ad campaign promotes the idea of being rebellious, expressive and revolutionary to empower youth individuals.

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