Yashashvi Rana - Graduate

About me

I am a cultural storyteller and strategic visual designer specializing in branding, identity, and narrative systems. My work explores how branding can transcend mere transactions to humanize experiences, spark curiosity, and connect people with cultural and ethical ideas. I create what I refer to as “playfully positive” branding, which is imaginative, emotionally intelligent, and deeply rooted in purpose. My approach combines design research, lateral thinking, and storytelling, drawing inspiration from culture, mythology, and everyday life.